- Creative Director (Digital, Broadcast, Experiential, DOOH)
- Bay Area and (Sometimes Los Angeles)
Creative director. Writer. Producer.
I started in entertainment as a creative (art director and writer) for Disney ABC, worked through ad agency land as a creative and producer, helped launched YouTube Red as an ECD, and then returned brand side to Facebook in creative production.
I'm currently at Apple as a Creative Lead on the App Store Marketing team, pushing creative + data + strategy.
Here's a highlight of the last three years:
•••••• 2019 ••••••
(1) I contracted at Facebook in Menlo Park, working specifically on the Oculus AR/VR Creative Production Team. (2) I started a company with two founders of Cards Against Humanity, where our first product will be a new card game coming out this holiday season at a Target near you. And (3) I wrote a series of broadcast spots for an upcoming Netflix show in 2020.
•••••• 2018 ••••••
Cloneless (a company that I co-founded and am partner in) won our first two Gold and Silver Cannes Lions for six broadcast commercials we worked on for Google Cloud and Eleven, during the 2018 NCAA® Basketball Championships. We let AI and Machine Learning create the world's first TV commercial with real-time predictions using our patented Cloneless dynamic video platform.
•••••• 2017 - 2018 ••••••
I was the Global Head of Digital Creative at Spin Master, billion dollar toy and entertainment company known for original TV shows and toys like Paw Patrol, Hatchimals, and licensed IP products for Star Wars, Monster Truck, and How To Train Your Dragon. I wrote over a dozen TV commercials, several scripts for YouTube short form content, and wrote and creative directed my first music video with MTV Lifetime Achievement Award Winner, Wayne Isham.
Before that in the world of advertising, I was VP Director of Interactive Production at Crispin Porter + Bogusky at a time when we were named Agency of the Year at Cannes, Agency of the Year by Adweek, and Agency of the Decade by AdAge.
I learned the art of storytelling early in my career at Disney and Disney ABC Television Group, as a concept creative, visual designer, writer, and producer.
Advertising, 2009 – 2020
Gold Lion, Cannes
Silver, Lion, Cannes
Communication Arts Annual (Interactive), Communication Arts
Bronze (Interactive), Clio
Gold, Interactive Apps (Mobile), Clio
Silver, Content and Contact, Clio
Bronze, Innovative Media, Clio
Gold, Entertainment, One Show
Silver Pencil, Interactive, One Show
Bronze Cube, Art Director’s Club
Award, In Book, D&AD
Bronze Lion (Cyber), Cannes
Bronze Lion (Promo), Cannes