When YouTube decided to launch their flagship service, they turned to our creative team and briefed us to create a :30 video spot introducing YouTube Red to the world.
With an amazing team of designers, storyboard artists, motion designers, and a super production crew, we shipped in a miraculous 4 weeks, from ideation to finish.
I wrote the script, the commercial treatments, and was the executive creative director for the spot, in addition to overseeing other YouTube Red launch initiatives to ensure creative integrity.
Director: Olivier Gondry
Executive Creative Director/Writer: Tony Tung
Sr. AD: Christian Jiang
Executive Producer: Vicki Mayer
- Role Executive Creative Director
- For YouTube, Hook Studios
- Type Video