Coca-Cola “Naughty or Nice”

Ever wondered where you were on Santa’s Naughty or Nice list? This past Christmas, Coca-Cola and Wieden + Kennedy helped Coke fans find out for themselves—through the ListCheckr Facebook app.

In all, Coca-Cola created over 220,000 unique individualized videos in less than the two weeks leading up to Christmas, over 1.5MM Snapchat filters from the campaign were sent in a single week, and Coke’s Snapchat followers increased by 33% in one single day.

  • Role Executive Producer, Creative Design (VFX & Post), CLONELESS MEDIA
  • For Coca-Cola, Wieden + Kennedy
  • Type Video / Experiential / Out of home / Social Media

By analyzing users’ Facebook profiles against 19 different behavioral characteristics, the ListCheckr app provided users a completely personalized video full of animated infographics that they could share with friends to find out if they were on the right (…or wrong) side of the list!

Coke also brought the Facebook experience into the real world through vending machines that dispensed your results—right on the Coke bottle with your name and a projected profile picture on a digital billboard.

In all, Coca-Cola created over 220,000 unique individualized videos in less than the two weeks leading up to Christmas, over 1.5MM Snapchat filters from the campaign were sent in a single week, and Coke’s Snapchat followers increased by 33% in one single day.