Taco Bell Quesalupa: #BIGGERTHAN

The Quesalupa arrival of 2016 was definitely one of the most anticipated “events” in fast food lore.

Taco Bell and Deutsch wanted to find a fun and relevant way to reach fans of the Quesalupa after the broadcast announcement, so we embarked on a way to keep the message up-to-date on social media.

Using the Cloneless real-time video technology, we were able to instantly update the broadcast spot with a trending topic and turn it into a digital video for immediate release. With the ability to stay relevant to anything happening in the world, Taco Bell was able to keep the Quesalupa on people’s mind with messaging constantly tied to the most talked about moments in social media.

  • Role Executive Producer (VFX & Post Production, Dynamic Platform)
  • For Taco Bell, Deutsch LA
  • Type Video / Social Media Integration