Coca-Cola: Olympics at Sochi

Since 1928, Coca-Cola has sponsored the Olympics, one of the world’s most watched events. For the Winter Olympics in Sochi, Coca-Cola and Wieden + Kennedy wanted their media to work smarter and be relevant to the international event.

  • Role Designer/Creative + Executive Producer (VFX & Post), CLONELESS
  • For Coca-Cola, Wieden + Kennedy
  • Type Broadcast television and online media

Coke decided to use their broadcast television media buys in a different way—by communicating with real time (and relevant) messages to those watching the games during commercial breaks. Using a message in Coke bubbles, viewers at home saw spots air right after they were written and pushed to the network.

From time of entry of script and submission to finished render piece, we averaged 7 minutes until a render was ready to ship to NBC.

The messaging campaign was so successful, it was used again during NCAA March Madness, the PGA Pro Tour, and during NASCAR Racing.