Microsoft + HALO: Spartan Goes to College

During a back-to-school promotion, Microsoft wanted to send a fun and cheeky message to the gaming community that all you really needed for college. . . was a Windows PC and an XBOX.

We thought bringing a real-life Spartan from the game HALO onto campus would definitely make an impression.

  • Role Executive Producer
  • For Microsoft/Windows PC: Crispin Porter + Bogusky
  • Type Video

Further campaign messages were produced to reinforce the message to Gears of War and Halo gamers of “All you really need for college…”