Vail Resorts: Epic Mix

Vail Resorts asked us to help create a whole new skiing experience. We did, incorporating innovative technology and creative smarts, ultimately launching and building a community and a suite of gaming tools for Epic Mix, their mobile app.

  • Role Executive Producer
  • For Vail Resorts, Crispin Porter + Bogusky
  • Type Mobile App, Experiential

The addition of real-time leaderboards makes EpicMix one of the most "live" and compelling experiences.

And perhaps one of the most innovative features of EpicMix is the Pins feature, where user activity earns you a pin to brag about in your profile and more importantly, your social media streams.

Earning a pin began as a fairly straightforward task. Until we introduced hidden pins—for example, a Monogamy Pin, if you skied down the same run more than three times in a row. Once news of these got out, a whole underground movement to find out, earn, and post these hidden pins became the obsession of the season.